A shock report obtained by the WeeklyWaffle shows how the ice cream vans of the Belgian capital use scandalous tricks to make you buy their ice cream. The document, passed to WW reporters by an unnamed insider from the Association of Belgian Ice Cream Vans (ABICV), detailed how hypnotic vibes are built into the ice cream van tune, reprogramming your brain to make it believe it needs ice cream.
The familiar ditty blurted out of the ice cream van speakers is in fact imbued with the hypnotic message: “I need ice cream now. I must go and buy ice cream from the nice man in the van.” Followed by, “I will not notice when he does not give me all the change from my €20 note.
Other secret tricks include delicately balancing the ball of ice cream on the edge of the waffle cone to allow the maximum chance of it falling off within 5 minutes of purchase – enough time to reasonably allow a return journey to the van to buy a replacement. Children are believed to be especially vulberable to this technique.
Ice cream van drivers also fake Italian accents to trick you into believing that the quality of your strawberry, chocolate and banana boules is far higher than it really is, the report reveals.
“I knew this was trickery all along,” one Italian working in the EU quarter said reacting to the report. “Every day that bloody tune floods through the office windows making me think I need an ice cream. I pretend to my colleagues that I hate the f’kers, but really I go outside and scoff one. My favourite is pistachio.
I am Italian, I should have known. They have affected my brain. The bastards,I will take action,” the civil servant warned.
Do you feel affected by this story? Do you have ice cream van-related tales to tell? Let us know by commenting on this post.
The WW has passed the classified ABICV document to the Belgian authorities in charge of ice cream van regulations. We will keep readers updated as soon as there are developments.



